New Travel Alliance Inaugurated to Help Brands Target European Customers

A new European sales and marketing group that targets travel and tourism entities worldwide ahead of post-Covid vaccine travel boom has been launched.

The Worldwide Travel Alliance (WTA) has been inaugurated to provide sales, marketing, representation and PR services to global travel brands seeking European customers.

The Alliance consists of six leading sales and marketing experts based in the UK, Germany, France, Russia and Thailand.

The Alliance’s market reach extends beyond country borders to include all English, French, German, Russian, Spanish, Italian and Portuguese speaking markets. The WTA’s main targets are hotels and resorts (individual or group), national and regional tourism boards, DMCs, theme parks, tour operators, cruise lines, medical tourism outlets, travel associations, and more.

WTA market directors have served, or continue to serve, clients such as Kempinski, Outrigger Resorts, Dubai Parks & Resorts, Preferred Hotels & Resorts, Khiri Travel, COMO Hotels & Resorts, and DMC Luxe Voyage.

WTA launch directors include Andrea Hogg of Wendum Travel Services (UK), May Kamya of Eastern Favourites (German-speaking markets and Scandinavia), Anabela Dos Santos of ADS Consulting (French, Spanish, Italian and Portuguese markets), Elena Vetrova of Travel Media (Russia, Ukraine, CIS and Baltic States), and Ken Scott and Anchalee Sriwongsa of ScottAsia Communications (UK & Thailand).

Sales channels primed and ready

Travel brands need sales channels primed and ready to bring back business after Covid.

“After the travel industry trauma of 2020, all travel brands are setting new priorities and targets — many are effectively starting over in 2021,” said Hogg of WTA UK. “This is where WTA can step in and quickly help them create business from important source markets.”

Kamya said that travel brands that move quickly will secure better results in the much-anticipated 2021 rebound.

“While a lot depends on the vaccine roll out, at WTA we expect travel bookings to surge from January 2021. People who have been denied international travel for 10 months are ready to act on their bucket list,” she said.

Between them, WTA directors have intensive in-market expertise in B2B sales, road shows, virtual and physical event representation, media relations, fam trip organising, PR, and digital content creation. Each consultancy is well known and has an extensive network of travel industry stakeholders in each market.

WTA can be engaged on an individual country or pan-European basis, depending on client needs.

WTA will cover the Scandinavian market from Berlin. 


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